About Brow Culture

Meet Patricia McGuire, Founder of Brow Culture

My name is Patricia McGuire, and I am the founder of Brow Culture in the Mission Valley neighborhood of San Diego, California. Opening a salon of my own has been a dream of mine since I was 16 years old, and that dream became a reality in March of 2018 when Brow Culture was born. I’ve always had a passion for the beauty industry, and when I was 18 years old, I received my license in Cosmetology and began working at a high-end salon in Palm Desert, California. After only 6 months, I was overseeing daily operations of the salon as the Salon Manager and also the Lead Assistant. I knew from that point on that becoming a salon owner myself was achievable and something I was eager to do.

During the last 5 years of my career, I have honed my skills as a full-time Eyebrow Artist and Makeup Artist for special events and weddings. I met many women who were seeking the perfect eyebrows everyday. While that can be achieved with regular brow shaping appointments and daily makeup applications, I realized that not all women have the time, energy, or resources to do so. This realization is what led me to the next phase of my career when I earned my certification in Permanent Makeup Fundamentals along with Skin Tag and Spot Removal in 2017. I found that my true passion and love for the beauty industry was to help women enhance their natural beauty with semi-permanent and permanent cosmetics.

I believe that taking time for thorough consultations is the most important part of my job. My goal is to help my clients achieve the perfect brow shape and color, and I strive to make all of my clients feel comfortable by listening specifically to all of their needs and concerns. I feel a genuine happiness when my clients leave feeling better than when they came in to see me.

My plans for the future include growing the Brow Culture name to be synonymous with luxury beauty and skincare. I also aspire to become a certified educator for permanent makeup artistry in San Diego. Another passion of mine is educating aspiring artists, so I wanted to dedicate time to share my knowledge and experience of my craft with other emerging artists. It brings me so much joy to help others and give back to the community that has been so kind and supportive to me.

When I am not working at Brow Culture, I spend most of my time outdoors walking my pup on the beach or exploring Balboa Park. Since moving from Palm Desert to San Diego, I love to find the hidden gems in our city, whether it be trying new restaurants or exploring a new park or beach. I am always looking to try something new, so if you’re a San Diego native I would love to hear some of you favorite things to do. I hope to meet you soon!


Why Choose Us

20 Years of Experience

Cras id velit metus. Pellentesque malesuada maximus ligula. Aenean quis ipsum sed neque dapibus posuere.

Custom Everything

Cras id velit metus. Pellentesque malesuada maximus ligula. Aenean quis ipsum sed neque dapibus posuere.

We Deliver

Cras id velit metus. Pellentesque malesuada maximus ligula. Aenean quis ipsum sed neque dapibus posuere.

Reach Us


4455 Twain Avenue Suite G
San Diego, CA 92120


(858) 322-3453


Open Monday - Sunday
10:00am - 7:00pm
By appointment only

Get In Touch

Brow Culture

4455 Twain Ave Unit G
San Diego, CA 92120